Fox TV Stations Restructures Ad Sales Division

By Kevin Eck 

Fox Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one unit.

Patrick Paolini has been named executive vice president of Ad Sales. He will assume this position immediately, reporting directly to Fox Television Stations chief executive officer Jack Abernethy. In addition, three ad sales executives, Sheila Bruce, Tom Fleming and Michael Page, have been elevated to new roles.

“Patrick’s unique ability to execute, developed from years in both news and sales, makes him ideally suited to lead the FTS sales organization,” said Abernethy. “I am confident that this newly elevated dynamic team will move quickly and decisively given their depth of knowledge and proven track record, including the successful creation of FLX, our CTV/OTT ad platform.”


Most recently, Paolini has been senior vice president and general manager of WTTG Fox 5 and WDCA Fox 5 Plus, the Fox-owned duopoly in Washington, D.C since 2013.

As part of the move, Shelia Bruce has been promoted to senior vice president of Fox Ad Sales for FTS, alongside Tom Fleming. In this role, they will share the responsibility for overseeing the FTS O&Os overall sales efforts. She joined WJBK Fox 2 Detroit in 1994 and spent two years as an account executive before she was elevated to local sales manager. Since 2001, Bruce has served as vp and general sales manager for the station.

Tom Fleming has been promoted to senior vice president of Fox Ad Sales for FTS, alongside Bruce. Fleming will also be responsible for overseeing local and national station sales. He has been part of the Fox Stations Sales (FSS) team since its inception and, in 2019, was named svp of FSS.

Michael Page has been promoted to svp of Digital Sales for FTS in an expanded role that will now lead all Fox Digital Sales and OTT sales. He joined FTS as vp of Digital Sales in 2019 and was promoted to svp in 2021.

Bruce, Fleming and Page will begin their new duties immediately and will report to Paolini.

“I am excited to have Sheila, Tom and Michael join me as we transform FTS’s ad sales strategy during this pivotal time of growth,” said Paolini. “Each of them is a talented executive who challenges the status-quo and will continue to create and redefine solutions in this ever-evolving new advertising landscape. I can’t wait to get started.”