Fox Television Stations (FTS) and Waymark, an AI video creation technology, have signed a local advertising deal that will feature Waymark’s Generative AI technology rolled out across all of Fox’s owned and operated stations.
Through its partnership with Waymark, in 17 local markets, Fox Television Stations can now offer their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising. Waymark’s AI-powered video platform enables local businesses to generate high-quality commercials with professional voice-over in five minutes or less.
“Video advertising for many has been perceived as expensive and out of reach,” said Jason Sirek, vice president and general sales manager for KMSP and WFTC. “Now, this innovative product gives our local sellers a tool they can add to their arsenal to generate new business in the OTT/CTV and linear space, while helping local businesses better visualize how they can utilize the power of video to tell their story.”
“We’re thrilled to roll out our Gen-AI video platform across the FOX Television Stations nationally,” says Waymark CEO Alex Persky-Stern. “Waymark’s instant, fully customized commercials, plus FOX’s distribution, will open the door to premium video advertising for millions of businesses who otherwise wouldn’t have had the budget, time, or know-how.”
Fox Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas (DMAs), and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 17 are affiliated with the Fox Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce over 1,100 hours of local news every week.
Waymark has combined multiple generative AI models to create an end-to-end video creation platform. With their tool, anyone who can type basic instructions can produce ready-to-air commercials fit for TV, streaming, and digital. Its pact with FTS is the latest media company to sign on with Waymark this year, following deals with Spectrum Reach, Gray Television, Beasley Media Group and Morgan Murphy Media.