Fox Business Needs a Lift. Could It Be Don Imus?

By Andrew Gauthier 

The New York Times

The News Corporation needs television viewers to find the Fox Business Network, and it thinks the cowboy-hat-wearing radio host Don Imus could help.

The network is in advanced negotiations to simulcast “Imus in the Morning,” the syndicated talk show, people close to the talks say.

If a deal is reached, it would enable Mr. Imus to end his contract with RFD-TV, a little-known rural TV channel that currently televises his daily mix of political talk, interviews and wisecracks. But perhaps more important, the deal would bring a big (albeit bruised) name to Fox Business, which has struggled to gain a robust audience since it started nearly two years ago. More…