Former Raycom Executive Heads to WVTM as President and General Manager

By Stephanie Tsoflias Siegel 

Hearst has hired Raycom’s former executive vice president of content and operations to oversee its station in Birmingham, Ala.

Susana Schuler will join WVTM as the station’s president and general manager.

She succeeds Henry “Hank” Price who’s retiring at the end of the year.


“Susana brings to Hearst Television exceptional credentials in local television management and journalism,” said Hearst Television president Jordan Wertlieb. “With the added benefit of living in Alabama for more than a decade, she is a natural fit to succeed Hank as she works with the WVTM team to build upon their accomplishments. We are thrilled to welcome Susana to Hearst Television.”

Prior to her most recent role at Raycom, Schuler served as vice president of news and senior vice president of news. She also served as Nexstar’s corporate vice president of news before joining Raycom.

She begins her role in Birmingham on Jan. 1.