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Eastern Michigan University has named public relations executive Walter Kraft, a former television news director, as its new vice president for communications, pending approval by the Board of Regents.
Kraft, who will be paid $160,000 annually, has been executive vice president of Caponigro Public Relations in Southfield since 2002. His experience includes working with clients in education, health care, banking and transportation. His responsibilities included leading media relations efforts, strategic planning, crisis management and a range of communications activities.