Former Local Meteorologist Says New Directors Tell Forecasters ‘Make it Sound a Little More Juicy’

By Guest Post 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

CNN meteorologist Chad Myers touched off a debate about weather forecasting today when he said local news directors often tell meteorologists to hype a storm to get viewers to tune in.

In a live report during Reliable Sources, as Myers was driving around New York City covering the blizzard, Brian Stelter asked: “Is there a different dynamic for a national broadcaster than a local one?”

Myers said: “I’ve worked at many local stations. I’ve worked in Columbus, Ohio; Detroit, Michigan; Oklahoma City, and news directors will always say, ‘Hey, bump up your numbers a little bit, make it sound a little more juicy.’ We don’t do that at CNN because we don’t have to, because would have to bump up everything.”

He continued: “Now. Yes, there are places across the country, that say ‘make this sound a little bit better.’ But clearly we don’t do it nationally.”

NYU journalism professor Jay Rosen questioned the comment on Twitter, which got other meteorologists to chime in:

This story, by Chris Ariens, first appeared on TVNewser.