Fending Off Cable, Networks Take to Web for Election

By Andrew Gauthier 

Associated Press

After losing viewers to cable news networks on recent election nights, television’s biggest broadcasters are fighting back hard for the midterm contest.

ABC, CBS and PBS will each stream part of their election-night coverage on the Web on Tuesday, and NBC and ABC plan six hours of results lasting into early Wednesday morning. The networks will involve some of the biggest and most popular websites–Google, Facebook, YouTube and Yahoo!–in delivering their versions of the news.


Their moves are in marked contrast to recent big political nights, when network producers had to fight for limited time while looking jealously at CNN, Fox News Channel and MSNBC, and their abilities to stay on stories 24 hours a day. More…