ESPN to Unveil 3D Network with World Cup

By Andrew Gauthier 

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Historians specialising in broadcasting media may come to look back on 11 June 2010 as a crucial date in the transformation of the way people consume television in the home.

The American sports broadcaster ESPN has announced that it will use the starting game of the World Cup between South Africa and Mexico to unveil the first dedicated 3D television network, allowing viewers at home to watch the match in the glory of three dimensions.

The move is far more than a mere technological gimmick. Industry advocates are pinning hopes on 3D-TV as the next stage in the development of the medium after HDTV and Blu-ray.

The obstacles to lift-off are phenomenal. Home users will have to invest in new 3D televisions which at least initially will cost more than $2,000. More…