Broadcasting & Cable
Discovery Communications is the latest company joining Comcast’s OnDemand Online Trial, according to two executives familiar with talks.
Details of the move are unclear at this stage, but the move is a significant one since non-fiction programming giant Discovery has largely stayed out of the long-form video world, preferring to feed viewer interest with shorter clips.
Discovery has been somewhat slow to the table. The company’s main concern in making its material widely available online has been the risk of cannibalizing its existing business (which includes syndication) and upsetting the cable operators that provide its bread and butter. More…