Diana Wilkin has been named vice president and general manager of Sinclair’s CBS affiliate WPEC, CW affiliate WTVX and MyTV affiliate WTCN in West Palm Beach, Fla.
Wilkin comes from Sinclair’s KOKH and KOCB in Oklahoma City where she was the vp and gm.
“Diana is a highly experienced media executive and has been a tremendous asset for the company leading our stations in Oklahoma City,” said Rob Weisbord, Sinclair’s chief operating officer and president of local media. “We are pleased to welcome Diana back to West Palm Beach and WPEC, where she successfully ran the television station earlier in her career.”
Wilkin has held several executive leadership positions across the broadcast industry, including managing partner at Twelve 24 Media, CBS Network’s president of affiliate relations, and Fox Broadcasting’s svp of Network Distribution. Throughout her career, she has also served as vice president and general manager in several markets, including WPEC in West Palm, WAWS-WTEV in Jacksonville, Fla., KGPE in Fresno, Calif., KSAS in Wichita, Kan.,, and WSFX in Wilmington, N.C.
“I’m thrilled to be returning to WPEC. We have an amazing footprint in South Florida and it’s an incredible opportunity to oversee the stations’ growth, innovation, and community engagement within the market,” said Wilkin.