Dallas personal injury attorney Thomas Corea is suing KTVT–KTXA, as well as CBS, the stations’ owner, because he was unable to generate a satisfactory amount of business leads from his daytime call-in show.
Courthouse News reports that Corea was paying $2,750 to run each 30-minute episode of “Ask the Lawyer with Tom Corea,” which aired Tuesdays and Thursdays at noon on KTXA. The lawsuit alleges that after a run of initial success last summer, during which the show reportedly had higher ratings than the midday news, KTVT-KTXA failed to adequately promote the program and also failed to transfer a majority of phone calls to the show over to Corea’s call center.
The lawsuit states that “only 44 percent of the calls placed to the show were actually reaching the plaintiff.”
Corea believes that he was “cheated” out of 56% of potential business because 56% of calls to the show were allegedly not being transferred to his operators, who would assess whether the callers were interested in possible legal representation.
Corea places that 56% of potential business at $1.4 million.
Here’s a copy of the lawsuit (via Courthouse News)…
And here’s a commercial for Corea’s law firm…