Dallas AM News Targeting Baby Boomers Debuts

By Kevin Eck 

Where do TV Anchors go when they retire?  If they live in Dallas, they might just end up on KTXD‘s new morning show.

While “The Texas Daily”, hosted by former WFAA news anchor Jeff Brady, may sound like any other news show, the on-air talent will look a bit more seasoned, to put it delicately.   Unlike other TV Stations who are always looking for the next fresh face, KTXD has hired anchors who appeal to its chosen demographic, the aging baby boomer, according to the station’s website,

“All of our commentators are extremely excited about this opportunity,” says Brian Joyce, KTXD-TV station manager. “Each one will give a perspective that is not only credible but also interesting to our viewers. We’re talking about journalists who have played huge roles in the landscape of TV news in the DFW market. Who wouldn’t want to watch a familiar face?”

Targeting boomers, those born between 1946 and 1964, the new morning show is looking to leverage the reputations its anchor team has built over the years in the Dallas-Fort Worth market,

The station posted a list of anchors who will appear on the show:

Tracey Rowlett, formerly with WFAA
Troy Dungan, formerly with WFAA
Midge Hill, formerly with WFAA
Phyllis Watson formerly with WFAA
Phyllis Watson formerly with WFAA and KDFW
Gary Cogill, formerly with WFAA
John Criswell, formerly with WFAA and KDFW
Debbie Denmon, formerly with WFAA
Jolene DeVito, formerly with WFAA
Suzie Humphreys, formerly with WFAA
Iola Johnson, formerly with WFAA and KTVT
Scott Murray, formerly with KXAS
Robert Riggs, formerly with KTVT
John Sparks, producer and writer formerly with WFAA, KXAS, KTVT and KDFW

The show airs from 8 a.m. to 9 a.m. Monday through Friday.