Cristina Schwarz has been named president and general manager of WNJU, Telemundo’s station in Fort Lee, N.J. that serves the New York tri-state area. The station has also named Liliana Aristizabal vice president of sales.
“Cristina and Liliana are both experienced leaders and top-notch executives, who will help launch Telemundo 47 to the next level,” Telemundo station group president Manuel Martinez said in a statement. “With our full management team now in place, I am confident the station will do an even better job of delivering Tri-State viewers with the most relevant local news and information.”
Schwarz was previously the vice president of Univision Cable Networks, where she oversaw several networks including Película, De Película Clásico and Telehit. Aristizabal comes from Miami, where she has been local sales manager at Telemundo’s WSCV for six years.
More in the official release after the jump.
TELEMUNDO STATION GROUP NAMES CRISTINA SCHWARZ PRESIDENT AND GM OF TELEMUNDO 47 / WNJU
Station Also Promotes Liliana Aristizabal to Vice President of Sales
NEW YORK, NY – (February 3, 2014) – The Telemundo Station Group today named Cristina Schwarz as President and General Manager of Telemundo 47 / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. Additionally, Liliana Aristizabal was promoted to Vice President of Sales for the station.
“Cristina and Liliana are both experienced leaders and top-notch executives, who will help launch Telemundo 47 to the next level,” said Manuel Martinez, President, Telemundo Station Group. “With our full management team now in place, I am confident the station will do an even better job of delivering Tri-State viewers with the most relevant local news and information.”
A seasoned media veteran with more than three decades of local, national and international experience, Schwarz was most recently Vice President of Univision Cable Networks, where she oversaw the company’s portfolio of cable networks, including De Película, De Película Clásico, Telehit, Ritmoson Latino, FOROtv, Univision tlnovelas and Bandamax. Previously, she was Vice President of Programming and Production for Galavision. Before joining Univision in Miami, Schwarz led her own business, CSLR, Ltd., where she consulted for several media companies based internationally and in the United States.
Schwarz has significant local television experience, having served as Vice President and General Manager of three local stations in New York within the Univision Television Group over 17 years – WXTV, WFUT and WFTY. She also led sales teams for Univision and Telemundo networks and worked in advertising for the Bravo Group and Caballero Spanish Radio Network.
A native of Santiago, Chile, Schwarz grew up in various countries in South and Central America. She holds a BS in Marketing and Management from New York University’s Stern School of Business. Schwarz is on the Board of the Hispanic Federation and also served on Mayor Bloomberg’s Latin Media Commission. She resides in New Jersey.
“I am very excited to join the Telemundo family and to work with the very talented WNJU team,” said Schwarz. “I am so honored to return to the New York market, where I have spent most of my career, which is so full of diversity potential and fantastic people.”
A 15-year Telemundo veteran, Aristizabal is moving to Telemundo 47 from Telemundo 51 / WSCV in Miami, where she has been the Local Sales Manager for the last six years. She previously worked at the New York Telemundo station as the National Sales Manager for four years and began her career with the Telemundo Station Group as an Account Executive for the National Sales Organization. Earlier, Aristizabal worked as the Director of National Sales for the ZGS Group, which owns Telemundo affiliate stations around the country.
Aristizabal earned a BBA in Marketing and Management from Baruch College and is in the process of moving back to New York City with her husband.