Comcast Rebrands Service Xfinity

By Andrew Gauthier 

Philadelphia Inquirer

The Comcast cable guy and his truck are getting a new look.

Comcast Corp. said yesterday that it would re-brand its TV, Internet, and telephone services as Xfinity on Feb. 12 to signal to customers that this isn’t the same old company.

Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.

The new brand name will first appear in Comcast ads, around the time of the Winter Olympics, in Philadelphia and 10 other markets and will then appear in Comcast’s cable-franchise areas in other parts of the country. More…

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