Comcast-NBCU Preps Olympic Bid to Challenge ESPN

By Andrew Gauthier 

The Hollywood Reporter

Rest assured the combination of Comcast and NBC Universal will shake the playing field in the multibillion-dollar world of televised sports rights. But what remains to be seen is what’s the game plan and who’s the coach as Olympic negotiations are set to begin and the conglomerate mounts a strategy to challenge ESPN.

NBC Universal Sports & Olympics chairman Dick Ebersol seems well-positioned to take control of a considerable arsenal of assets, showing no signs of lowering his profile during the weekend at the U.S. Olympics Assembly in Colorado Springs. More…