CNN has reached a historic ratings low during prime time in the A25-54 demographic, finishing as the fourth place cable news network in that category now 100 times during 2009. This means CNN finished behind Fox News, MSNBC and sister network HLN.
While CNNs daytime line-up has seen far more success–generally finishing in 2nd place behind just FNC–their prime time line-up has not yet turned around.
This is by far the most times this has ever happened for CNN. The network has now finished in 4th place in that category 41% of 2009 weeknights. Its a dramatic fall from 2008, when Anderson Coopers 10pmET hour actually won the prime time demo, even topping his FNC competition. 2008 of course was a very big year for CNN, as the presidential election dominated coverage. But while CNN’s prime time ratings have not dropped off significantly from 2007 and before, the competition is growing enormously, and leaving CNN behind in the category. More…