Reuters
YouTube has signed a deal with Time Warner Inc. to feature program clips from a range of its cable networks, including CNN, Cartoon Network and TNT, the online video site said on Wednesday.
The move is the latest by the Google Inc-owned video service to increase the range of video clips through which it can sell advertising as it tries to improve its chances of becoming profitable in the near term.
Currently, most YouTube clips are uploaded by users. But marketers are reluctant to advertise alongside so-called user generated content, fearing the clips will either look unprofessional or feature inappropriate subject matter.
No financial details of the deal with Time Warner were disclosed but both sides will share advertising revenue. More…