Chicago’s Ratings-Challenged WBBM Hires Marketing Guru

By Andrew Gauthier 

Chicago Sun-Times

Ratings-challenged WBBM-Channel 2 has quietly added another weapon to its arsenal of staff working to turn around the station’s fortunes.

Jim Corboy, 53, has filled the newly created position of vice president of marketing at WBBM. He comes to the job with an unusually long and varied resume, including stints in radio ad sales and a role as advertising and promotion director at WMAQ-Channel 5 from 1985 to 1990. During those years, WMAQ was trying hard to dethrone WBBM as the city’s No. 1-rated TV news station. Corboy also has worked as an assistant to former Coca-Cola Chief Marketing Officer Sergio Zyman and as a top marketing exec at cable music channel VH1. More recently, Corboy ran his own Chicago-based marketing firm, Quiet Man Marketing. More…