Chicago Stations Hold Onto Spots In Social Media Rankings

By Stephanie Tsoflias Siegel 

Stations in Chicago have held onto their social media rankings over the last 30 days, according to Share Rocket data. All seven stations held steady in their positions. WLS, the ABC-owned station, is in first place with a 33.8 overall Share, WFLD, the Fox-owned station, improved slightly with a 31.2 Share and WGN, the Tribune-owned station came in thrid with a 21.9 Share.

WLS was number one on Facebook, Twitter and Instagram.

On Facebook, the fight for first between WLS and WFLD did heat up. WFLD’s Jenny Milkowski helped close the gap between the two stations. Her Facebook page was the No. 1 individual in the market with a 1.93 Share and generated more than 200,000 Engagements. WGN’s Morning News Facebook page was No. 1 sub-brand in the market.


On Twitter, WLS had a 35.8 Share as a group followed by WGN with a 32.0 Share. In the last 30 days, WMAQ, the NBC affiliate, moved into third on the platform with a 13.7 Share. WGN’s main station Twitter account had a 10.3 Share, but the station had four of the top five individuals in the market on the platform, including No. 1 Jarrett Payton (3.24 Share on Twitter), No. 3 Mike Hamernik (2.06 Share), No. 4 Ben Bradley (1.74 Share), and No. 5 Tom Skilling (1.64 Share).

On Instagram, WLS dominated with a 45.7 Share as a group thanks to nearly 220,000 Engagements over the past 30 days. WLS’s main station account generated about 33.7 of that Share. They also had the No. 1 individual on Instagram in the market in meteorologist Cheryl Scott (5.29 Share on the platform).

Among individuals overall, Milkowski led the way with a 1.75 Share, followed by a couple of WGBO talents, Ericka Pino (0.85 Share) and Ericka Maldonado (0.72 Share). WFLD’s Natalie Bomke more than doubled her Engagement compared to 30 days prior, which increased her overall Share by +77.2% in the last month.

Of the top 10 individuals in the market overall, four are with WGN, three are with WFLD, two are with WGBO, and one is with WLS.