, Sports Illustrated to Share Content

By Andrew Gauthier 


Faced with the challenge of driving traffic to their sites, and The Sports Illustrated Group, including Sports Illustrated and, announced a partnership on Monday. The sites will share content, but for the most part keep their ad revenue separate, reports paidContent., a unit of CBS Interactive, provides Internet sports content, Fantasy sports and e-commerce. The SI franchise is anchored by Sports Illustrated, which reaches nearly 21 million adults weekly, and, the 24/7 sports news site.

Advertisement will include links to‘s writers, including Peter King and Tom Verducci, and will promote live sports video on CBSSports’ site, such as SEC Live and Fantasy Football Today. will also promote CBS’ high school sports site MaxPreps. Through, the fastest growing high school sports site on the Internet, high school athletes will have the chance to be featured in the iconic Sports Illustrated Faces in the Crowd franchise.

“The increased exposure for through its association with Faces in the Crowd, as well as the content sharing with Sports Illustrated writers on, should truly be a winning combination for both sides,” said Jason Kint, Senior VP and GM of