The Baltimore Sun
The paperwork might be a mess and the White House might have seemed as if it was making things up as it went along, buy the “cash for clunkers” program that ends Monday has been good news for Baltimore’s top-rated TV stations, according to general managers at WJZ and WBAL.
“It has definitely helped,” Jordan Wertlieb, general manager at WBAL (Channel 11), said when asked this weekend if the government program that provides rebates for customers who trade in gas guzzlers for more fuel efficient new vehicles meant more auto advertising for his station during the last month.
Jay Newman, general manager of WJZ (Channel 13), also answered “yes” to the question of whether or not the program helped perk up auto advertising, a category that has suffered for all local media during this deep recession. More…