Boxee to Begin Distributing Conde Naste Video

By Andrew Gauthier 

Adweek

Jumping on the growing interest in Web-to-TV watching, Conde Nast Digital has signed a deal with Internet startup Boxee that will let people watch its Web videos from their living rooms.

Through its free software platform, Boxee is one of a growing number of companies that’s letting people watch personal and Internet video content on their TV by connecting it with their computer.

Boxee has a social component as well: Users can recommend videos they see on Boxee to friends and other Boxee users via social networks like Twitter.

Initially, Conde Nast will distribute video and photo content on Boxee from Wired.com and Style.com, two sites chosen for their divergent audiences (techies and women), said Richard Glosser, executive director of emerging media for Conde Nast Digital. More…

Advertisement
Advertisement