Belo and LIN Both Post Double-Digit Revenue Gains

By Andrew Gauthier 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

MediaPost

Two TV station groups — Belo Corp. and LIN TV — posted strong advertising gains in their respective third-quarter reporting periods.

Belo Corp., the bigger TV station group, gained 17.5% in ad revenue, which includes political ad results. Its big automotive category was up a strong 30% versus business in the third-quarter 2009. Belo also had double-digit gains in from financial services, retail, telecommunications and travel ad categories. Political revenue rose five time its results, versus a year ago to $11.2 million.

Belo’s digital and Web site business lifted 23% to $9 million; retransmission revenue was at $11.8 million. More…

Advertisement
Advertisement