MediaPost
Two TV station groups — Belo Corp. and LIN TV — posted strong advertising gains in their respective third-quarter reporting periods.
Belo Corp., the bigger TV station group, gained 17.5% in ad revenue, which includes political ad results. Its big automotive category was up a strong 30% versus business in the third-quarter 2009. Belo also had double-digit gains in from financial services, retail, telecommunications and travel ad categories. Political revenue rose five time its results, versus a year ago to $11.2 million.
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Belo’s digital and Web site business lifted 23% to $9 million; retransmission revenue was at $11.8 million. More…