ShopTalk | TV Trends Obama Saturation Strategy By Erik Sorenson on Sep. 22, 2009 - 12:00 AM I gave my opinion about this several months ago, but the past few days require another look from all of us in the Shoptalk community. President Obama–after a prime time speech before Congress and a star turn (again) on ̶ ...
ShopTalk | TV Trends Late Night, Earlier By Erik Sorenson on Sep. 15, 2009 - 12:00 AM Jay Leno debuted at 10pm (daylight savings time, reminded one of our precise readers) last night, 9 central (reminded another), but regardless of the time, it was pretty much the same old Tonight Show, just 90 minutes earlier. Sur ...
ShopTalk | TV Trends The First Day of the Rest of the Peacock’s Life By Erik Sorenson on Sep. 14, 2009 - 12:00 AM I know NBC-Universal is a cable TV company, not a network television company anymore, however, two big events loom for the Peacock that may well decide its 21st Century Fate. The first is the much-ballyhooed curtain-opener from Bu ...
ShopTalk | TV Trends Now You’ve Done It! By Erik Sorenson on Aug. 25, 2009 - 12:00 AM Glenn Beck called President Obama “a racist.” Viewers objected, including an advocacy group called Color of Change. Color of Change took its objections directly to advertisers, calling on them to withdraw their ads fro ...
ShopTalk | TV Trends Why An Imus-FBN Union Could Work By Erik Sorenson on Aug. 18, 2009 - 12:00 AM There are reports this week that controversial New York radio host Don Imus may return to national television in a serious way. The New York Times is reporting that Fox Business Network is in “advanced negotiations” to ...
ShopTalk | TV Trends Getting Paid For Content By Erik Sorenson on Aug. 11, 2009 - 12:00 AM Rupert Murdoch and this blog mentioned it last week–again. Contrary to conventional wisdom, Rupert says that while information may want to be free, quality content should be paid for. I’ll take it a step further– ...
ShopTalk | TV Trends War of the Cablers By Erik Sorenson on Aug. 7, 2009 - 12:00 AM Call in the National Guard. Give me Security. It’s back to DEFCON 2 in the war across 6th Avenue. I’m talking about the feud between Fox News and MSNBC–two entities within spitting distance of each other in midto ...
ShopTalk | TV Trends All News Is Local By Erik Sorenson on Aug. 6, 2009 - 12:00 AM What is the future of local news? Newspapers are cratering left and right and nobody knows better than our audience how much pressure is being brought to bear on local radio and television. This reality stands in stark contrast to ...
ShopTalk | TV Trends Tension Between Networks and Obama Administration Could Get Uglier By Erik Sorenson on Aug. 4, 2009 - 12:00 AM The latest White House request for an hour of prime-time fell on less receptive network ears, with top news execs from CBS and NBC openly questioning the newsworthiness of said request. President Obama has done “big” i ...
ShopTalk | TV Trends Broadcast Needs a Second Revenue Stream By Erik Sorenson on Jul. 28, 2009 - 12:00 AM A number of items in the news recently are leading me to the same conclusion. Those items, In no particular order: ESPN expands local internet offerings in major markets–a clear and present threat to one of local broadcast n ...