ShopTalk National News in Local Newscasts: Readers React By Doug Drew on Apr. 29, 2010 - 12:00 AM In my last article I touched on a rather controversial subject, the place national and international news has in a local newscast. In my article, I suggested that significant breaking national or international news not only has a ...
ShopTalk Leading National on Local Newscasts By Doug Drew on Apr. 26, 2010 - 12:00 AM When most people woke up Tuesday morning, one of the first stories they probably heard about was the blast on the oil rig off Louisiana that killed 11 people. A classic lead story. It was a new, significant overnight development, ...
ShopTalk Leading National on Local Newscasts By Doug Drew on Apr. 23, 2010 - 12:00 AM When most people woke up Tuesday morning, one of the first stories they probably heard about was the blast on the oil rig off Louisiana that killed 11 people. A classic lead story. It was a new, significant overnight development, ...
ShopTalk Tips On Interviewing By Doug Drew on Apr. 15, 2010 - 12:00 AM Let’s face it, most interviews you see on local television newscasts are pretty boring. We all know that officials are not great soundbites, but yet, we all do it. Most soundbites are rather routine and full of facts. We kno ...
ShopTalk Early Coverage of Sunday’s Earthquake By Doug Drew on Apr. 8, 2010 - 12:00 AM The earthquake that rocked Southern California on Sunday produced quite a challenge for the local stations in San Diego where I live. The quake happened late in the afternoon leaving stations less than two hours to prepare for the ...
ShopTalk Why Unique Stories are a Necessity Not a Luxury By Doug Drew on Apr. 1, 2010 - 12:00 AM One of the biggest complaints in research from viewers is that all the news is the same. Same stories day in and day out, and each station seems to have pretty much the same content. There are some stories that are “must-cov ...
ShopTalk The Problem with Acronyms By Doug Drew on Mar. 25, 2010 - 12:00 AM Research shows most viewers are doing other things when watching the news. In many cases, the television is simply background noise. The TV is on, but viewers are distracted. Very few viewers are simply sitting in front of the tel ...
ShopTalk What News People Can Learn From Movies By Doug Drew on Mar. 11, 2010 - 12:00 AM One of the movies nominated for numerous Academy Awards last week was George Clooney’s “Up in the Air.” It was a huge success at the box office for adult audiences. Critics say one of the reasons for it’s s ...
ShopTalk Making Statistics Have Impact By Doug Drew on Mar. 4, 2010 - 12:00 AM What does this Allstate ad have to do with your newscast tonight?
ShopTalk Less Scripted: More Conversational By Doug Drew on Feb. 25, 2010 - 12:00 AM There was considerable debate after Tiger Woods’ statement last week. Many viewers said they didn’t feel he was sincere, and I think one of the reasons they thought that was because of how his message was delivered. He ...