At Summit, Talk Focuses on Revamping Ratings

By Andrew Gauthier 

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Unhappiness with audience measurement emerged as a dominant concern discussed by leading TV execs at the inaugural Variety Entertainment and Technology Summit.

While generally espousing a glass-half-full view of the smallscreen industry, toppers such as FX prexy and general manager John Landgraf continue to press for a ratings system superior to what Nielsen currently offers.

“It needs to be completely revamped,” Landgraf told the crowd at Loews Santa Monica hotel. “We have to follow viewers wherever they are. The simple fact that we can’t get any compensation for anyone who doesn’t watch within a three-day window is ridiculous … now that viewing takes weeks or months.” More…