Adrianne Anderson has been promoted to senior vice president of content development for the ABC Owned Television Stations.
Anderson was the vice president of programming, marketing and content development at KABC in Los Angeles.
In her new role, the station group said she’ll be responsible for creating, leading and executing the multiplatform content vision and strategies across all eight local brands and businesses in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno. This includes oversight of the group’s Race & Culture, premium content, Localish and creative content group teams.
“Adrianne is an incredibly talented, creative executive—who takes a strategic, thoughtful and collaborative approach to content creation and marketing strategies,” said station group president Chad Matthews. “In her role at KABC, she has played a pivotal role in creating content and campaigns that have benefitted all of our stations. She has been instrumental to our support for ‘The Oscars’—helping deliver hours and hours of ‘On the Red Carpet’ content to both domestic and international audiences. She has also played a major role in elevating content from our Race & Culture and Localish teams, as well as working hand-in-hand with our data and analytics team to deliver and amplify content that makes a difference in the lives of our viewers.”
“ABC Owned Television Stations are the dominant local news leaders and content creators in their respective markets,” said Anderson. “I’m honored to help build on this legacy of best-in-class journalism and storytelling, as we look forward to our future growth and innovation. I’m incredibly excited for the opportunities that lie ahead, collaborating with our content partners across The Walt Disney Company.”
Before joining KABC, Anderson worked in senior level marketing positions at KTLA, Warner Bros. Worldwide Television, Telepictures Productions and Fox Television Stations. She also worked in various director roles at CBS Corp. and NBC Universal.