A Dramatic Unveiling for CNN’s New Site

By Andrew Gauthier 

The Wall Street Journal

Time Warners CNN unveiled its new Web site Thursday evening in a presentation that was part Hollywood and part Apple.

All week long, the network had been touting the event, dubbed “The Unveiling.” Top CNN executives and invited reporters packed a corporate screening room on the 10th floor of the Time Warner Center as KC Estenson, CNN.coms general manager, took the stage. He looked like somewhat like Steve Jobs in a dark sweater, jeans and wireless microphone.


“It is a revolution for us,” Mr. Estenson said, as he flashed the first glimpse of the new CNN.com, which goes live on Monday. “This is a really special event.”

Among its features is NewsPulse, which he described as “like an iTunes for news”–a sortable, categorizable list of every story and video on the site. CNN also announced new content. In addition to adding a new entertainment section and opinion section, he said the new site will host a big backlog of video speeches from the California intellectual-utopian conference TED More…