The Boston Globe
Comedian Jay Leno‘s return to late night in March has helped NBC and its affiliates recover some of their late news audiences after his short-lived prime-time variety show crippled ratings.
Managers at NBC affiliates such as Boston’s WHDH-TV (Channel 7) and Providence’s WJAR-TV (Channel 10) said viewership for their late newscasts has steadily risen since NBC moved Jay Leno from prime-time back to late night.
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In March, Leno returned to “The Tonight Show” and NBC replaced his earlier “The Jay Leno Show” with scripted dramas and a reality show to lead into local stations late newscasts. More…