10pm Newscasts Lose Viewers in Duluth, MN

By Andrew Gauthier 

Duluth News Tribune

Fewer households in the Northland watched late weekday newscasts last month compared to July 2008, with KBJR-TV and WDIO-TV taking the biggest hit.

The NBC affiliate, channels 6 and 11, dropped 4 rating points, from 10 in July 2008 to 6 last month. The ABC affiliate, channels 10 and 13, remained the market leader, but fell 3 rating points, from 13 to 10.


A rating point, compiled by Nielsen Media, represents a percentage point of the number of households in the market watching a channel. There are about 173,000 households in our market. So, WDIO had an average of 17,300 households view its 10 p.m. newscast from Monday to Friday. KBJR had about 10,400 at 10 p.m. More…