Zucker Tells MSNBC To “Spice It Up”

“Spice it up.” That’s what Jeff Zucker told MSNBC executive producers recently, several sources tell TVNewser. Daytime and primetime are both going “to be spicing things up a bit,” a tipster says. Zucker is expecting the EP’s to become more creative. It’s not clear what, exactly, will change. “Let’s just hope and pray they don’t start being a clone of FOX News,” another staffer says. What changes will we see on-air? That’s what the tip box is for…

> Update: 4:29pm: “Two words: Rita Cosby,” an e-mailer says. “Zucker wants more tabloid crap. That meeting led directly to the decision to flip Cosby and Carlson.”