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World News Tonight with David Muir is the most-watched evening newscast for November 2016 sweeps, winning the time period for the first time in 15 years. The last time World News Tonight won November was when Peter Jennings sat in the anchor’s chair.
Despite the ABC’s noteworthy first place finish in the evenings, its performance was down from November 2015 sweeps: -4 percent in total viewers and -8 percent in the A25-54 demo.
To be fair, both NBC and CBS were also down in viewership from the previous November sweeps period.
NBC Nightly News with Lester Holt is no longer the No. 1 evening newscast across the board, but continues to dominate in the ad-friendly news demo for November 2016 sweeps. In fact, it claimed its largest November sweep demo win in three years. But compared to November 2015 sweeps, Nightly was -6 percent in A25-54 viewers, and -8 percent in Total Viewers.
CBS Evening News with Scott Pelley remained in the No. 3 spot in the key categories. The program was -8 percent in total viewers and -7 percent in the news demo from its November 2015 performance.
Numbers for the November 2016 Sweeps:
|• Total Viewers:||8,523,000||8,619,000||7,115,000|