‘World’ Boosts Today Show Ratings

By Brian 

NBC’s press release says it all: “‘Today’ asks Where In The World was the competition???”

Thanks in part to Matt Lauer‘s round-the-world voyage, Today had its “best advantage over the competition since January 2005,” with a gap of 850,000.

The show averaged 6.2 million viewers last week. Good Morning America averaged 5.4 million and CBS had 2.8 million. Maybe Matt shouldn’t unpack…