TV Guide’s Stephen Battaglio talks to Geraldo Rivera about next week’s premiere of At Large:
TVGuide.com: But if I wanted the Fox brand of news, why wouldn’t I just turn to the Fox News Channel?
Rivera: “That’s an excellent question, and I think the answer is — and I’m the biggest fan of the Fox News Channel — that there is something about the personalized ‘Geraldo’ approach that makes people prefer to watch me over some of their stalwarts…It’s weird what makes people want to watch one person or one program over another, when the information being delivered is not all that different. But that’s always been the magic or chemistry of success.”
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