Weekend Morning Show Sweeps: ‘Saturday Today,’ ‘CBS Sunday Morning’ Top

By kevin 

During November sweeps for the weekend morning shows, NBC drew the most viewers on Saturday, while CBS had the most on Sunday.

NBC’s “Saturday Today” was the top Saturday morning show in November drawing 3.83 million Total Viewers — it’s highest November sweep average since 2006. In the A25-54 demo, however, NBC drew 1.45 million viewers, the lowest sweep number since 2004.


“GMA Saturday” averaged 2.76 million Total Viewers (1.07 million demo) and “CBS Early Show Saturday” averaged 1.6 million total (669,000 demo). All three were down in the demo year-to-year, and NBC was the only program to show growth in Total Viewers.

“CBS Sunday Morning” was not only the top morning show on Sunday, it was the top-rated morning show for the weekend, averaging 5.05 million Total Viewers and 1.91 million A25-54 viewers. It’s important to note however, that “Sunday Morning” airs later than ABC or NBC’s morning shows in most markets.

“Sunday Today” averaged 3.51 million Total Viewers (1.39 million demo) and “GMA Sunday” averaged 2.70 million total viewers (1.01 million demo).

“GMA Sunday” had its best November sweeps average since the show premiered in 2004. “Sunday Today” had its best since 2006. ABC was up most in Total Viewers year-to-year, while NBC was up the most in the demo.