Week of May 31 Basic Cable Ranker: Fox News Marks 16 Consecutive Weeks as Most-Watched in Total Day, But Remains Second in Prime Time

By A.J. Katz 

Fox News was the most-watched basic cable network in total day for the 16th consecutive week, and the second-most-watched cable network in prime time. Fox finished behind TNT, which is earning big ratings from its broadcasts of the 2021 NBA Playoffs.

FNC averaged just under 2 million viewers (1.97 million) and 296,000 in the 25-54 demo during the 8-11 p.m. ET prime time period. It averaged 1.1 million total viewers and 189,000 adults 25-54 in the 6 a.m.-6 a.m. daypart.

As has become the norm in recent months, Tucker Carlson Tonight drew the largest audience on cable news last week, averaging 2.7 million total viewers to go with 442,000 adults 25-54. TCT drew 2.8 million total viewers and 454,000 adults 25-54 the previous week.

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The network also debuted two weekend programs this past week, Unfiltered with Dan Bongino (Saturdays at 10 p.m. ET) and Sunday Night in America with Trey Gowdy (Sundays at 7 p.m.). Unfiltered ended up being the top-rated cable news program of the weekend, while Sunday Night in America was No. 1 in the 7 p.m. time slot.

Compared with the previous week (May 24), Fox News grew by +1% in average total prime time viewers, but shed -5% in the prime time demo. In total day, Fox News lost -3% in average total viewers, and -4% in adults 25-54.

CNN saw slight growth in total prime time viewers from the prior week (+2%). However, it shed viewers in other demos and dayparts. The network shed -4% in the prime time demo, -1% in total day viewers and -7% in the total day demo from the prior week. CNN held steady as the 5th-most-watched network on basic cable in total day, but fell from No. 9 in total prime time viewers down to No. 12, despite seeing week-to-week audience growth in the measurement.

MSNBC beat CNN in average total viewers, while CNN beat MSNBC in the adults 25-54 demo, although both networks experienced their lowest-rated weeks in the demo since December 2019.

The aforementioned MSNBC finished No. 3 on basic cable in prime time viewers for the second consecutive week, finishing behind Fox News and TNT. The network also finished No. 3 in total viewers across the 24-hour daypart (6 a.m.-6 a.m. ET).

That said, MSNBC posted week-to-week losses in prime time for the second consecutive week. The network dropped by -7% in total prime time viewers, and -7% in the prime time demo. MSNBC also dropped -7% in total day viewers and -5% in adults 25-54.

Week of May 31 cable news ratings, Monday-Sunday (Nielsen live-same-day data):

PRIME TIME Fox News MSNBC CNN
• Total Viewers: 1,974,000 1,261,000 779,000
• A25-54: 296,000 158,000 168,000

 

 

 

TOTAL DAY Fox News MSNBC CNN
• Total Viewers: 1,107,000 751,000 554,000
• A25-54: 189,000 98,000 120,000

 

 

 

How about the broader basic cable landscape? After TNT and Fox News, MSNBC, HGTV, ESPN, TBS, NBCSN, Hallmark Channel, TLC, and Discovery rounded out the 10-most-watched basic cable networks for the week in prime time.

Fox News, TNT, MSNBC, HGTV, CNN, ESPN, ID, Food Network, INSP, and Hallmark Channel rounded out the 10-most-watched basic cable networks in total day last week.

Below, the full weekly rankers:

Week of May 31 basic cable ranker (Total Viewers)

 

Week of May 31 basic cable ranker (Adults 25-54)

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