Paula Zahn Now is down almost 20 percent in total viewers and nearly 30 percent in the 25-54 demo, compared to last year. But in this AJC interview, CNN Worldwide president Jim Walton says the show is smart and very well done:
| Q: Paula Zahn’s show stands out for its low ratings relative to other major programs on CNN. Any concerns? A: Sure, I want it to grow. But we look at it in the aggregate. It’s rare where we look at a particular hour as a discrete piece of business. The nice thing about Paula’s show is it’s smart. It’s very well done. |
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