Vieira Favorable, But Relatively “Unknown”

Meredith Vieira “is unknown to many Americans,” according to this new Gallup poll, “so it is difficult to measure her potential once she is in place” on the Today Show. But the respondents who do recognize her “give her a very high net positive rating.” That could be good news for NBC.

As noted below, Diane Sawyer is the most favorable of all the news and talk personalities tested by Gallup. It begs the question: If she’s the most well-liked, why isn’t her show the most-watched?

Gallup’s analysis notes that Sawyer’s popularity “has not translated into dominant ratings” for Good Morning America, but “she remains a formidable competitor.”