Vargas/Woodruff: Distinct West Coast Feed

By Brian 

The West Coast edition of World News Tonight will, in many cases, “be clearly differentiated from those targeted at Eastern and Mountain time zones.”

“Our audience on the West Coast has had to put up with decades of stale news, and we intend to change that,” EP Jon Banner tells Variety.

“The live West Coast edition could have an immediate impact in the L.A. market, where KABC-TV airs a recorded version of World News Tonight at 6:30. That broadcast could immediately be swapped out for the live version.

Around the West, different markets air the news at different times. In San Francisco, KGO-TV airs the news at 5:30 p.m. and could immediately start airing the live second edition at 8:30 EST.

In markets where the news airs at 6 p.m., such as Seattle, Portland and San Diego, affiliates will have the choice of airing a recording of the latest version of World News Tonight or switching timeslots to get the live feed.”