Well, move that bus, Ty Pennington is joining HLN in a limited-run series that is a partnership with Holiday Inn hotels.
“Growing America: A Journey to Success” follows teams of MBA students from the MBAs Across America program, who are given one week to use their expertise to transform businesses and positively affect communities in cities across the U.S. The 6-episode program, debuting Sunday, November 16 at 9pmET, is an entry into the sponsored content arena for HLN.
“This collaboration speaks to the strength of both brands and how we connect with millions of Americans on a daily basis,” says Katrina Cukaj, EVP of CNN/HLN Ad Sales. “This partnership also represents an important step forward for both HLN and the Holiday Inn brand in the way in which we now connect with our audiences – in person, on television and through digital channels.”