What happened to MSNBC last night? One insider called it “horrific.” The network earned 0.2 ratings across the board, save for Scarborough Country at 10pm, which averaged a 0.3:
Abrams: 224,000 / Matthews: 274,000 / Olbermann: 223,000 / MSNBC Reports: 257,000 / Scarborough: 285,000
In addition, CNN Headline News beat MSNBC in total day ratings. Here are all the raw #s:
Total day, total viewers: FNC: 902,000 / CNN: 382,000 / Headline News: 224,000 / MSNBC: 174,000 / CNBC: 87,000
Primetime, total viewers: FNC: 1,846,000 / CNN: 690,000 / MSNBC: 255,000 / CNBC: 107,000
Individual shows, in total viewers:
FNC: Cavuto: 736,000 / Gibson: 1,097,000 / Hume: 1,575,000 / Shep: 1,442,000 / O’Reilly: 2,253,000 / H&C: 1,734,000 / Greta: 1,550,000
CNN: Blitzer: 522,000 / Dobbs: 423,000 / Cooper: 518,000 / Zahn: 389,000 / King: 1,135,000 / NewsNight: 545,000
CNBC: Miller: 126,000 / Deustch: 71,000 (scratch)
There are signs of hope for MSNBC in its pursuit of young viewers, though. Late-night is still primetime for the 25-54 demo, along with West Coast viewers. And at 11pm, the Hardball repeat was #2 in the demo, with 138,000 viewers. (O’Reilly had 286,000, HLN had 111,000 and Lou Dobbs had 96,000.) At midnight, Countdown with Keith Olbermann was #1 in the coveted demo, with 219,000 viewers, compared to Brit Hume’s 205,000 and Larry King’s 176,000…
Tuesday: Tough Night For MSNBC
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