This special double edition of The Scoreboard demonstrates the fascinating ratings race in the 25-54 demographic. For instance, on Tuesday night, Abrams beat Dobbs in the demo and Matthews beat Blitzer in P2+ and P25-54:
The hourlies, total viewers:
6pm: Hume: 1,498,000 / Dobbs: 499,000 / Abrams: 361,000
7pm: Shep: 1,477,000 / Blitzer: 474,000 / Hardball: 487,000
8pm: O’Reilly: 2,345,000 / Zahn: 602,000 / Countdown: 448,000
9pm: H&C: 1,885,000 / King: 1,126,000 / Rita: 445,000
10pm: Greta: 1,742,000 / Cooper: 635,000 / Williams & Bush: 519,000
11pm: O’Reilly repeat: 1,148,000 / Cooper: 493,000 / Situation: 317,000
The hourlies, 25-54 demographic:
6pm: Hume: 260,000 / Dobbs: 131,000 / Abrams: 146,000
7pm: Shep: 310,000 / Blitzer: 148,000 / Hardball: 203,000
8pm: O’Reilly: 414,000 / Zahn: 185,000 / Countdown: 177,000
9pm: H&C: 401,000 / King: 251,000 / Rita: 199,000
10pm: Greta: 339,000 / Cooper: 268,000 / Williams & Bush: 233,000
11pm: O’Reilly repeat: 285,000 / Cooper: 209,000 / Situation: 157,000
Notice that FNC’s demo viewership peaks with O’Reilly at 8pm, while CNN’s peaks with Cooper at 10pm. MSNBC’s demo viewership fluctuates, but is challenging CNN for several hours.
The Scoreboard: Tuesday, Dec. 13
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