In the 25-54 demo, MSNBC crushed the other cablers in primetime, but came in third in total day…
25-54 demographic:
Total day: FNC: 154,000 / CNN: 138,000 / MSNBC: 87,000 / HLN: 103,000 / CNBC: 19,000
Primetime: FNC: 80,000 / CNN: 86,000 / MSNBC: 198,000 / HLN: 44,000 / CNBC: 68,000
8pm: Heartland: 75,000 / CNN Presents: 80,000 / MSNBC Investigates: 109,000
9pm: The Line Up: 92,000 / King: 90,000 / MSNBC Investigates: 273,000
10pm: Big Story: 73,000 / CNN Saturday Night: 88,000 / Headliners & Legends: 211,000
Total viewers:
Total day: FNC: 707,000 / CNN: 384,000 / MSNBC: 209,000 / HLN: 238,000 / CNBC: 49,000
Primetime: FNC: 640,000 / CNN: 261,000 / MSNBC: 341,000 / HLN: 166,000 / CNBC: 168,000
8pm: Heartland: 804,000 / CNN Presents: 244,000 / MSNBC Investigates: 273,000
9pm: The Line Up: 595,000 / King: 275,000 / MSNBC Investigates: 437,000
10pm: Big Story: 521,000 / CNN Saturday Night: 264,000 / Headliners & Legends: 313,000
The Scoreboard: Saturday, January 14
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