“ABC News has staged an improbable rise,” Marketwatch’s Jon Friedman writes today.
He says “ABC’s smart, old-school broadcasting strategy was the biggest factor” in the news organization’s gains.
“The network presented a low-key, news-first broadcast at 6:30 p.m. and concentrated on securing interviews with newsmakers during ‘Good Morning America.’ The third leg of the stool, ‘Nightline,’ has proven the early critics wrong (such as this columnist). ‘Nightline’ consistently has aired a serious, well- paced late-night alternative to Leno and Letterman.”
Here’s the full column…
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