The espnW Website Is Getting A Makeover

By Marcus Vanderberg 

espnW, ESPN’s content and digital business initiative dedicated to women sports, will unveil its enhanced website Tuesday.

Some events that will receive in-depth coverage include the Women’s College World Series, the NBA and NHL Playoffs and FIFA Women’s World Cup 2011.

The enhanced site will move away from the blog format and transform into to a more robust online presence. The Women’s College World Series, the NBA and HNL Playoffs and FIFA Women’s World Cup 2011 are some of the events that will receive in-depth coverage.


Below are some of the espnW website enhancements:

  • More robust News & Opinion section will bring together top athletes, writers and newsmakers in a way that is authentic to ESPN but unique to espnW’s audience. Chatter Box will feature a topic of the moment in the sports world and allow for ongoing dialogue; Ask the Pros will let readers ask questions of espnW’s panel of pro athletes; extensive coverage of the Women’s College World Series, the NBA and NHL Playoffs, Wimbledon and FIFA Women’s World Cup 2011.
  • New Features & Profiles section will provide in-depth stories surrounding issues in sports as well as compelling stories about athletes. London Calling will follow Kathryn Bertine’s quest to make the 2012 U.S. Olympic cycling team; Pioneer, Present, Future will be an ongoing column that selects a sport and looks at an athlete that helped shape it as a pioneer, current athlete or future star; Pro’s Questionnaire will be an abridged personality test of key figures in sports based on the Proust Questionnaire.
  • Expanded Training section designed to help athletes achieve their goals. Give Me 10 will show the best way to use 10 minutes; Feast on This will provide information on nutrition that works best with training routines; Sideline Report will offer information on common sports-related injuries.
  • Current popular espnW content such as Things to Do Near You, What We’re Reading, Games We’re Watching, and About Last Night will carry over to the enhanced site.
  • 20,000® Trainer plans will be distributed free on a first-come, first-served basis to individuals who sign up on the site. The Trainer plans help users plan, log and share their results as they train for a range of fitness activities including 5K and 10K races, half and full marathons, and triathlons.

“We’ve been developing espnW for…three years. We spoke to 2000 girls and 2000 women in extensive research to gain insight into girls’ and women’s experiences with sports and how we can improve that experience,” said espnW vice president Laura Gentile. “A lot of the work you’re seeing and a lot you will see is based on those insights and really listening to women around the country about what they…want from us.”