The AP Profiles Norah O’Donnell

By Alex Weprin 

The AP’s David Bauder profiles new “CBS This Morning” co-anchor Norah O’Donnell. Bauder talks a bit about her career, and notes the unique position she has in the mornings:

O’Donnell has the chance to learn her trade and build a following in the relative obscurity of a perpetual underdog program. Competitors Robin Roberts at ABC and Savannah Guthrie at NBC have more viewers but also more pressing problems: Roberts trying to recover from a rare blood disease and Guthrie facing a wide-scale audience defection following the messy dismissal of Ann Curry.

As for what she does differently:

Advertisement
[Chris] Licht said he’s seen O’Donnell come in and change the direction of segments based on some reporting calls she had made the night before.

“She has sources,” he said. “She goes on the air with information not that she’s gotten from a one-sheet but from picking up the phone and calling sources. She’s going to bring a totally different dynamic and very specific reporting than you’re going to find with most anchors.”

Advertisement