MSNBC Phil Griffin: ‘Lean Forward’ Campaign ‘Is Going to Define Us As MSNBC’ By Alex Weprin on Oct. 10, 2010 - 5:00 PM What exactly does it mean to “lean forward?” As MSNBC rolls out its new branding campaign, regular cable news viewers may be asking that very question. When concveiving the tagline however, MSNBC executives decided t ...
Revolving Door MSNBC Hires ESPN Vet for Top Marketing Job By Chris Ariens on Oct. 21, 2009 - 12:55 PM Sharon Otterman is joining MSNBC as Vice President and Chief Marketing Officer. Otterman, who joins MSNBC from ESPN, will be responsible for overseeing the network’s on- and off-air marketing and branding. At ESPN Otterman w ...