View Post Morning Shows | Ratings Q4 Morning Show Ratings: GMA and Today Continue to Split Key Categories, But Post Year-Over-Year Losses By A.J. Katz on Dec. 31, 2020 - 11:38 AM An average of 9.6 million Americans watched GMA, Today and CBS This Morning in Q4 2020, a -8% change from Q4 2019.
View Post Morning Shows | Ratings Week of Dec. 14 Morning Show Ratings: GMA, Today Split First Place; CBS This Morning Posts Growth From Prior Week By A.J. Katz on Dec. 22, 2020 - 1:10 PM The morning shows continue to trend poorly on a year-over-year basis.
View Post Morning Shows | Ratings Week of Dec. 7 Morning Show Ratings: GMA, Today Split First Place Honors By A.J. Katz on Dec. 15, 2020 - 12:59 PM GMA manages to expand its lead in total viewers, while Today wins the A25-54 demo for the 68th consecutive week.
View Post Morning Shows | Ratings Week of Nov. 30 Morning Show Ratings: GMA Is the Most-Watched Morning Show By A.J. Katz on Dec. 8, 2020 - 2:05 PM While Today show maintains its incredible 67-week-long streak at No. 1 among adults 25-54.
View Post Morning Shows | Ratings Week of Nov. 23 Morning Show Ratings: NBC’s Macy’s Thanksgiving Day Parade Lifts Today to Ratings Win By A.J. Katz on Dec. 2, 2020 - 12:45 PM However, on the two days GMA and Today went head-to-head last week (Monday and Tuesday), the ABC morning show averaged more total viewers than the NBC morning show.
View Post Morning Shows | Ratings Week of Nov. 16 Morning Show Ratings: With Thanksgiving on the Horizon, Today Climbs to No. 1 in Total Viewers By A.J. Katz on Nov. 24, 2020 - 1:31 PM CBS This Morning earned its second-largest audience of the season to-date.
View Post Morning Shows | Ratings Week of Nov. 9 Morning Show Ratings: GMA, Today, CBS This Morning See Post-Election Audience Losses By A.J. Katz on Nov. 17, 2020 - 2:11 PM Today marks 64 consecutive weeks at No. 1 among adults 25-54. GMA has been the most-watched morning show for 9 years running, and is expanding its lead from the prior season.
View Post Morning Shows | Ratings Week of Oct. 26 Morning Show Ratings: Today Wins Demo, Posts Week-to-Week Growth; GMA Remains No. 1 in Total Viewers By A.J. Katz on Nov. 3, 2020 - 1:05 PM CBS This Morning posts +5% growth from the previous week among adults 25-54. That's more week-to-week growth than its competition.
View Post Morning Shows | Ratings Week of Oct. 19 Morning Show Ratings: Today Show, CBS This Morning Post Week-to-Week Growth in Total Viewers By A.J. Katz on Oct. 27, 2020 - 12:30 PM GMA remains the most-watched morning show, and posted its largest adults 25-54 audience in 4 weeks.
View Post Morning Shows | Ratings Week of Oct. 12 Morning Show Ratings: GMA and Today Split First Place, Post Week-to-Week Losses By A.J. Katz on Oct. 20, 2020 - 1:30 PM CBS This Morning, on the other hand, averaged its largest adults 25-54 audience (644,000) in 5 weeks.