Synergy! ‘Good Morning America’ Goes All-Out To Promote Oscars on ABC

By Alex Weprin 

This Sunday the 84th annual Academy Awards will be held in Los Angeles, and televised on ABC. As is standard whenever a network pays big money for a major cultural event (see “Bowl, Super” and “Olympics, London”) ABC is going all-out to promote the telecast, including on its news programs.

For ABC News, “Good Morning America” is leading the synergy charge, broadcasting from Los Angeles through Tuesday. This morning Robin Roberts anchored from the El Capitan Theater in Hollywood, which is also owned by Disney.

There was a live audience, a feat which isn’t that unusual, until you realize it was 4:30 AM.


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Roberts will also host a 90-minute Oscars pre-show on Sunday evening, leading into the ceremony.

Monday will bring an Oscar recap, while Tuesday will feature the “reveal” of the new cast of “Dancing with the Stars,” one of ABC’s top shows.

More information below.


GMA Broadcasts Live from Hollywood on Friday, February 25th thru Tuesday, February 28th

Robin Roberts Hosts Oscars® 90 Minute Pre-Show on Sunday, February 26th at 7:00pm ET

“Dancing with the Stars” –2012 Cast Announcement During GMA on Tuesday, February 28th

ABC News “Good Morning America” has caught Oscar fever as it prepares to head to Hollywood for the 84th Academy Awards®. All month, “Good Morning America” has been featuring its “Countdown to the Academy Awards” series as Robin Roberts, George Stephanopoulos, Lara Spencer, Josh Elliott and Sam Champion bring viewers daily segments on entertainment news, red carpet fashion trends, and interviews with the nominees.

On Friday, February 24th, Robin Roberts will co-anchor “GMA” from the historic El Capitan Theatre bringing viewers an exclusive look at all the glamour of the Academy Awards as Hollywood prepares for a star-studded Oscar Sunday awards ceremony. In a GMA exclusive, Oprah Winfrey discusses her honorary Oscar for her charitable work and what she is doing now. We also go backstage with Jimmy Kimmel who gives “GMA” a first-hand look at his live special to air immediately following the Academy Awards. Additionally, reality star and stylist-to-the-stars Brad Goreski will discuss the hot trends to expect on the red carpet and ABC News entertainment correspondent Chris Connelly will give his insider’s predictions on Oscar Sunday’s big winners. “GMA” special contributor Cameron Mathison brings viewers behind the scenes for a special preview of the famous, celebrity-studded Governors Ball and Robin Roberts is joined by celebrity chef Wolfgang Puck, who will provide an exclusive sneak peek at the exquisite menu. And the unexpected star of Oscar season, “Uggie” the dog from “The Artist,” will join in the fun.

On February 26th, “GMA” Sunday kicks off Oscar Sunday with live reports from Chris Connelly on the red carpet outside the Hollywood & Highland Center®. Later that night, Robin Roberts will host “Oscar’s Red Carpet Live” along with Tim Gunn, Nina Garcia, Jess Cagle, and Louise Roe. This extended 90-minute pre-show, the only official red carpet event, will air on ABC at 7:00pm ET.

On Monday, February 27th, Robin Roberts will be joined by Lara Spencer live from the El Capitan Theatre in Hollywood, showcasing all the highlights from Hollywood’s biggest night, plus exclusive interviews with some of the celebration’s big winners. Live! with Kelly’s Kelly Ripa will join the team with behind-the-scenes dish from the red carpet and backstage. Brad Goreski and Suze Yalof Schwartz discuss the fashion hits and misses on the red carpet. Lara Spencer brings us inside some of Hollywood’s exclusive after parties and Cameron Mathison takes us inside the first stop for all the stars, the Governors Ball. Plus, The Muppets join us for the action-packed morning.

Then on Tuesday, February 28th, the new Season 14 “Dancing with the Stars” celebrity cast will be revealed live on “GMA” from the El Capitan Theatre. Hosts Tom Bergerson and Brooke Burke will be on hand with Roberts as the celebrity cast and dancing partners are revealed to a live audience.

“Good Morning America” is a two-hour, live program anchored by Robin Roberts and George Stephanopoulos. Josh Elliott is the news anchor, Lara Spencer is lifestyle anchor and Sam Champion is the weather anchor. The morning news program airs MONDAY-FRIDAY (7:00-9:00 a.m., EDT), on the ABC Television Network. James Goldston is the senior executive producer and Tom Cibrowski is the executive producer of ABC News’ “Good Morning America.”

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, from the Hollywood & Highland Center® and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.