Synergy! ABC’s ‘Good Morning America’ To Promote ABC’s ‘Modern Family,’ Or Is It The Other Way Around?

By Alex Weprin 

ABC’s “Good Morning America” has a new weekly segment on Thursday mornings, featuring an extended sneak peek of the next week’s “Modern Family,” the hit ABC comedy series. Network morning shows routinely promote programs on their channel or sister networks, but for ABC, the opportunity for cross-promotion might flow both ways:

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“GMA” brings in around five million viewers a day, with many of those viewers being women. Presumably there are still some folks out there that haven’t seen the comedy, so if “GMA” can push a few thousand more people to the program, ABC would likely be very pleased. On the other hand, “Modern Family” attracts between 12-15 million viewers for each new episode, and has many hardcore fans.

Suffice it to say, ABC would likely be very happy if some of those fans tuned into “GMA” to get their first look at that week’s show.